Returns for Leukemia Ontario Minister of Environment kicks off province wide drive to return over 1 million dollars of empty containers to The Beer Store

May 24th, 2011 10:53 AM

Media Advisory - Photo Op and Media Availability
Attn: News, Environment, Lifestyle and Consumer Editors and Reporters


Returns for Leukemia is a fundraising partnership between the United Food and Commercial Workers - Local 12R24 (representing The Beer Store employees), The Beer Store, and the Leukemia and Lymphoma Society of Canada. The fundraising event will take place at 440 Ontario beer stores over the weekend of May 28-29, 2011.

What:
Launch of the Returns for Leukemia "bottle drive"

Who:
John Wilkinson, Ontario’s Minister of Environment
Ted Moroz, President of The Beer Store
Rob Edwards, President of UFCW Local 12R24
Lorna Warwick, Senior National Director, The Leukemia & Lymphoma Society of Canada

When:
10:00 AM on Wednesday May 25, 2011

Where:
The Beer Store, 500 Dupont St., Toronto, ON, M5R 1W5 (Intersection of Bathurst Street and Dupont Street)

Background:
• Returns for Leukemia has raised over $3.2 million since the beginning of the annual fundraising campaign in 2005.  The goal for 2011 is to exceed the $1.065 million raised in 2010.
• Over 90,000 Canadians are affected by a blood cancer.
• Volunteers, federal MPs and provincial MPPs at beer stores across Ontario will ask customers returning empty beer, wine and spirit containers to donate some or all of their deposits.  
• TBS sells 2 billion beer containers per year and recovers 95% of these through its deposit return system.
• All empty beer, wine and spirit containers sold by the Liquor Control Board of Ontario and Ontario winery retail stores can also be returned to The Beer Store under the Ontario Deposit Return Program (ODRP).  These containers carry deposits of  $0.10 to $0.20. The deposit is refunded when the container is returned to The Beer Store.
• 355 Million ODRP containers are sold each year and 78 % are returned to The Beer Store
• Ontario Enviroment Minister Wilkinson marked the return of the 1 Billionth container through the ODRP program in December 2010 at the Bathurst and Dupont Beer Store
• For more information, visit www.bottledrive.ca

For further details, please contact:
Don Huff, Environmental Communication Options, 416-972-7404, 416-805-7720 (cell-onsite) or huffd@ecostrategy.ca
huffd@ecostrategy.ca