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Green the Holiday Season in Kincardine - Environmental Communication Options/Huff Strategy

Green the Holiday Season in Kincardine

Nov 5th, 2007 10:54 AM

Media Advisory - PHOTO OPPORTUNITY Attention News/Lifestyle Reporters and Community Calendar Editors Residents can swap their energy-gobbling holiday lights for a FREE string of energy-efficient Seasonal LEDs in Kincardine on Saturday, November 17th Kincardine has been chosen as a holiday light exchange community. Residents can swap strings of old, incandescent Christmas lights for energy-efficient seasonal light emitting diodes (SLEDs). These festive lights are 97% more energy efficient than the old style lights. It works this way: On the day of the event, consumers can bring in one set of old style festive lights for recycling; buy one set of SLEDs and they will receive an additional string of new SLEDs FREE! Note - while there is no limit on the number of old stings which can be brought in for recycling, there will be only one free string of SLEDs per customer. WHAT: Holiday festive light exchange WHEN: Saturday, November 17th, 2007, from 10 am to 2 pm WHERE: Canadian Tire, 811 Durham Street, Kincardine, Ontario WHO: Local representatives and volunteers working with One Change, the not-for-profit organization that runs the Project Porchlight campaign, Canadian Tire and the Ontario Power Authority. MEDIA OPP: There will be opportunities for photos and on-site interviews. Project Porchlight Ontario is funded by the Ontario Power Authority, the Government of Ontario, and the Trillium Foundation of Ontario. -30- For more details, local contacts names, or to arrange a pre-event interview, please contact: Manon Crôteau, Manager of Communications and Outreach, Project Porchlight/One Change, 866-585-6359 x 218; manon@onechange.org Becca Atkinson, Communications Coordinator, Project Porchlight/One Change, 866-585-6359 x 215; cell: 613-282-7416, becca@onechange.org One Change is a non-partisan, not-for-profit organization based in Ottawa, Ontario, Canada. Our volunteer Board of Directors is made up ordinary folks who know that we have to take action on climate change. Getting people to change one light bulb is one way to start. Visit www.projectporchlight.com for more information.