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Delivery of 42-Foot Ontario-grown White Spruce Tree to Toronto’s Gardiner Museum - Environmental Communication Options/Huff Strategy

Delivery of 42-Foot Ontario-grown White Spruce Tree to Toronto’s Gardiner Museum

Nov 7th, 2017 4:23 AM

PHOTO OPPORTUNITY/MEDIA ADVISORY:
12 Trees exhibition showcases light as a symbol of hope and unity this holiday season
On Wednesday November 8, the Gardiner Museum will kick off its annual 12 Trees exhibition with the delivery of a 42-foot white spruce, donated by Forests Ontario, with support from Ontario Wood. The tree will be brought to the Gardiner on a 25-tonne truck and hoisted by crane onto the Museum’s front plaza on Queen’s Park. Forests Ontario representatives will be on-site to provide details about how the tree was selected and will be sharing tips and best-practices for picking a Christmas tree for your home. WHAT: Delivery of 42-foot Ontario-grown white spruce Christmas tree WHO: Jessica Kaknevicius, Director of Forest Education & Awareness, Forests Ontario John R. Farrell, Chief Development Officer, Gardiner Museum WHEN: Wednesday November 8, 2017, 9:00 to 11:00 am WHERE: Front plaza of the Gardiner Museum 111 Queen’s Park Crescent, Toronto, ON M5S 2C7 gardinermuseum.com This year, the Museum will be illuminated by a dozen contemporary holiday installations inspired by the theme “Let There Be Light”, co-curated by renowned Canadian author and visual artist Douglas Coupland, and featuring top local artists including Alex McLeod, Evan Biddell, and Jon Sasaki. The outdoor tree will be decorated on November 9 by Presenting Sponsor Nordstrom, whose design references light as a symbol of optimism, warmth, and wisdom. The ornaments are a tribute to nature, simplicity, and Nordstrom’s Scandinavian heritage. 12 Trees opens to the public on November 17, 2017 and runs until January 7, 2018. Each year, Forests Ontario encourages consumers to purchase locally-grown Ontario Christmas trees, which support economic growth across Ontario communities. As the most natural of products, real trees are a renewable resource, and unlike their artificial counterparts, real trees are 100% biodegradable.
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For more information, photos, or to arrange an interview please contact: Shelley McKay Director of Communication and Development  Forests Ontario 416.646.1193 ext. 232 416.619.0783 (cell) smckay@forestsontario.ca Rachel Weiner Senior Marketing Manager Gardiner Museum 416.408.5062 647.388.6343 (cell) rachelw@gardinermuseum.com ABOUT FORESTS ONTARIO Forests Ontario is the voice for our forests. Working to promote a future of healthy forests sustaining healthy people, Forests Ontario is committed to the re-greening of Ontario through tree planting efforts on rural lands and in urban areas, as well as the renewal and stewardship of Ontario’s forests through restoration, education and awareness. Visit www.forestsontario.ca or follow us @Forests_Ontario. ABOUT ONTARIO WOOD Similar to Foodland Ontario, Ontario Wood is a way to connect with a local wood producer. Whether your choice is made based on quality and price, whether it’s about supporting local producers and local communities, whether it’s about what’s best for the environment, or whether it’s simply because you love the natural beauty of wood products - Ontario Wood can meet your needs. Visit www.ontario.ca/wood. ABOUT THE GARDINER MUSEUM The Gardiner Museum celebrates the art of ceramics and engages local and international audiences by promoting understanding of the long history of people crafting in clay. The Museum stewards a highly important collection, connecting visitors to the fundamental role of ceramics in many cultures throughout history, and offers special temporary displays, many highlighting the relevancy of ceramics to contemporary life. The permanent collection comprises approximately 4,000 objects, and focuses on specific areas which have been collected in depth. These include the most important collection of European porcelain in Canada, with particular strengths in Meissen, Vienna, and Hausmaler decorated porcelain, as well as a comprehensive collection of figures inspired by the commedia dell’arte. The Gardiner holds the best collection of Italian Renaissance maiolica in Canada, and a superb collection of English tin-glazed pottery. It preserves highly significant collections of ceramics from the Ancient Americas, Chinese blue and white porcelain, Japanese porcelain, and contemporary Canadian ceramics. The Gardiner is among the few museums in the world focused on ceramics, and is one of the most important specialty museums internationally. For more information, please visit: www.gardinermuseum.com. ABOUT NORDSTROM Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 366 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 232 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; seven Trunk Club clubhouses; and its Nordstrom Local service concept. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.