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How concrete can contribute to savings for taxpayers in Red Deer - Environmental Communication Options/Huff Strategy

How concrete can contribute to savings for taxpayers in Red Deer

Oct 9th, 2012 11:42 AM

Attention: News, City Hall and Business Editors Media Advisory Cement Association of Canada President and CEO in Red Deer to discuss sustainability and cost containment of municipal infrastructure expenditures Concrete, when compared with other materials, provides greater energy and fuel savings, lasts decades longer, and requires less frequent maintenance and rehabilitation. Concrete roadways lead to fewer traffic disruptions, a reduced environmental impact and cost savings for taxpayers. • Lifecycle assessment studies have shown that concrete structures and roadways are cost effective and have a lower environmental impact when compared to other building materials. • As an example of the cost savings made possible by concrete, it is estimated that the Ministry of Transportation of Ontario has saved as much as $45 million by awarding its ten most recent alternative bid tenders to concrete when compared to the lowest asphalt bids. Who: Michael McSweeney, President and CEO, Cement Association of Canada (CAC) What: Media Availability Where: Holiday Inn South, 37471 HWY 2 South Gasoline Alley, Red Deer When: 3:30 - 4:30 p.m., October 10, 2012 For more information, or to schedule interviews, please contact: Lyse Teasdale, Director, Communications, lteasdale@cement.ca, 613-236-9471 x211 A former municipal councillor, Mr. McSweeney will address the ongoing challenges faced by municipal governments with rising infrastructure needs and shrinking budgets. Mr. McSweeney will be available to speak to the following points: • Canada’s cement and concrete industry’s focus on reducing CO2 emissions • Importance of a complete Life Cycle Assessment to inform decision-making • How concrete contributes to greener, more energy-efficient and more sustainable communities, and saves taxpayers money During October and November 2012, the CAC is hosting educational sessions in every Canadian province, open to interested professionals, architects, engineers, builders/developers, ENGOs and municipal government officials. “Continuing education" credits can be generated for some professional accreditations. For a complete list of venues & dates, see: http://rediscoverconcrete.cement.ca/ The Cement Association of Canada (CAC) is the voice of Canada's cement manufacturers and their concrete facilities. The industry provides a reliable, domestic supply of cement required to build Canada's communities and critical infrastructure and is committed to the environmentally responsible manufacturing of cement and concrete products. CAC's members are: Ciment Québec, COLACEM Canada, ESSROC Italcementi Group, Federal White Cement Ltd., Holcim Canada, Lafarge Canada, Lehigh Hanson Canada and St Marys Cement Group. The cement and concrete industry contributes more than $8 billion in annual sales and over 27,000 direct and indirect jobs to the Canadian economy.