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Getting ready to Bike the Strike - Environmental Communication Options/Huff Strategy

Getting ready to Bike the Strike

Apr 17th, 2008 11:31 AM

Media Release: For Immediate Release Getting ready to Bike the Strike (April 17, 2008) It’s an unfortunate fact of life in Toronto – you will, at some point, have to survive a public transit strike. That’s the situation TTC’s 1.5 million daily commuters will potentially face on Monday morning. This means, of course, that 1.5 million people will be looking for alternate forms of transportation next week. And, in a city so dependent on public transit, this is a major problem. Fortunately, spring has arrived so biking is a quick, healthy and eco-friendly option. Step one is to get your bike out of storage and start getting it ready. Pete Lilly, President of the Bicycle Trade Association of Canada (BTAC) and Toronto bike store owner, recommends taking a few extra precautions if you plan to bike the strike. Roads will be more congested than usual, so anyone who doesn’t bike on a regular basis should keep the following in mind: • Buy a good lock. Your bicycle needs adequate protection, particularly when it’s your primary mode of transportation. Anything under $80 probably won’t provide the security you’re looking for. • You’re never too old for a helmet. Even the most seasoned cyclists should be wearing protective headgear. • The law requires all bicycles to have a functioning bell and rear light. Make sure both are in proper working order. A front light is also recommended. • Dress appropriately. Wear cycling gear for the commute, and change into work clothes later. • Bring water. Physical exercise like biking can dehydrate you very quickly. You’ll also want a basic maintenance kit that you can attach to your bike. The kit should include: a tire patch kit, a pump, a spare tube, 4mm, 5mm, and 6mm hex wrenches, 8mm and 10mm open-end wrenches, a small flat screwdriver, a Phillips head screwdriver and a chain tool. These tools will come in handy for simple repairs. They’ll also help you perform basic maintenance like cleaning your chains, inspecting your brake pads and testing your tires. A regular preventative maintenance routine is crucial for keeping your bike in good riding condition, and ensuring a reliable form of transportation. If you’re new to cycling, or aren’t sure where to start, visit one of your local independent bike dealers. These bike specialists will guide you in the right direction. Transit strikes are never fun, so make it as pleasant as you can. Cycling is an efficient, enjoyable way to get around. And it lets you fly right past the inevitable gridlock. - 30 - For more information, contact: Don Huff, Environmental Communication Options, 416.805.7720 Tina Siegel, Environmental Communication Options, 416. 972.7401 The Bicycle Trade Association of Canada (BTAC) is the national voice of cycling in Canada and the hub of the Canadian bicycle industry. BTAC advocates, builds partnerships, promotes trade and commerce and seeks to motivate, unit and inspire Canadians to make bicycling the pre-eminent form of transportation and recreation in Canada. See www.btac.org for more information.